Swiss Farms, based in Broomall, Pa. is asking customers of all ages to help name the Swiss Farms Rooster.
Starting now, kid, teen and adult customers are welcome to participate by completing a MadLibs-style letter via the Swiss Farms website.
The Swiss Farms Rooster has been prominently featured in the market’s branding and logo for almost 50 years. Now, customers will have the chance to name the Rooster. Will he have a traditional name from 50 years ago such as Michael or David? Will he be currently hip and answer to Aiden or Liam? Or will he be bad to the bone by signing his autographs with ‘Cluck Norris’ or ‘Rocky the Rooster’? The Rooster mascot will don Swiss Farms apparel and appear at community events, schools and store promotions.
On Nov. 11, submissions will close and on Nov. 14, customers will be able to vote for the top three names until the winning name is announced the week of Nov. 21. The nominee for the winning name will receive a month’s worth of free ice cream, which includes a free pint of any flavor of Bassett’s ice cream per week with valid vouchers and of course, bragging rights.
“The Swiss Farms Rooster, much like the legacy store silos, is an instantly recognizable part of our trusted brand. We thought, after nearly five decades, it was about time the Rooster had a chance to play a more active role and hope our loyal customers will have fun helping us come up with a creative and fitting name,” explained Scott Simon, CEO of Swiss Farms.
Swiss Farms operates 13 drive-through market locations throughout Delaware and Chester Counties.