General Mills has introduced two new flavors of Chex Mix: Jalapeno Cheddar and Hot & Spicy, which offer increased heat to meet consumer expectations. Chex Mix Jalapeno Cheddar delivers hotter, cheesier flavor than ever while Hot & Spicy is “really freaking hot.” Available in 3.75-ounce size with suggested retail price of $1.69. General Mills noted that “spicy adventure” is the third largest and fastest-growing category in c-store salty snacks (GMI Proprietary Salty Segmentation Study, 2015) and these powerful new options deliver on-trend flavor. Contact your General Mills Convenience sales representative for details.
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