Subway’s campaign to raise money for Feeding America helped raise a whopping $11 Million on behalf of local food banks.
On Nov. 3 Americans turned out in huge numbers to participate in the first-ever SUBWAY #GoodDeedFeed event on National Sandwich Day to help Americans facing hunger.
On Nov. 4, SUBWAY restaurants made the largest single day donation – 11 million meals – to Feeding America and its nationwide network of food banks. Every $1 raised helps provide 11 meals secured by Feeding America on behalf of local food banks.
“We want to thank our thousands of restaurant owners and millions of guests for enthusiastically coming together to help feed America,” said Suzanne Greco, President and CEO, SUBWAY restaurants. “Together, our seemingly small steps have led to 11 million meals being donated to Feeding America to help our neighbors in need.”
“We are incredibly grateful for SUBWAY restaurants and guests for supporting the #GoodDeedFeed on National Sandwich Day,” said Diana Aviv, CEO of Feeding America. “The historic support of this campaign and resulting generous donation will go a long way in helping people in need in communities across the country.”
The Good Deed Feed was supported with a dedicated Mic content series featuring heartfelt stories from SUBWAY and Feeding America food banks. (http://mic.com/gooddeedfeed) Mic made a meal donation every time their content was shared, with more than 6,499 shares and counting.
In Canada, SUBWAY restaurants partnered with Food Banks Canada on a similar offer to support the more than 550 food banks across the country. The final results far exceed the original goal of 303,000 meals, which is approximately the number of children that use the food banks every month.