Retailers understand that consumer cravings keep evolving and to stay ahead of the curve, they need dynamic snack options. Cheez-It has responded with Sweet & Salty Snack Mix. As a $1 billion brand (Nielsen Aug. 8, 2015), Cheez-It is a key driver in the snacks category, growing +$10.8 million in the past year in convenience. Sweet & Salty Snack Mix is made with real cheese crackers, salty pretzels, crunchy snacks and M&M’s brand chocolate candies. Today, consumers are increasingly seeking sweet and salty flavors to satisfy cheese snack cravings (Nielsen ending Aug. 8. 2015, Specialty Channels Demand Spaces). Retailers can leverage the variety of flavors and platforms the entire Cheez-It line offers to satisfy multiple customer trends.
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