Now U.S. consumers can enjoy a worldwide chocolate favorite: MALTESERS Candies. As the No. 1 bite-sized chocolate brand in the U.K., this treat features a crispy, airy center, wrapped in a smooth, mouth-watering, chocolatey covering. Consumers will enjoy this snack for its playful crunch with a slow chocolatey melt. Theater goers in the U.S. have enjoyed MALTESERS since September 2016, and now retailers across the U.S. will offer it in five different sizes, ranging from 1.3-ounce singles to a 31-ounce party tub. Available starting January 2017. Marketing support for the MALTESERS launch will include: digital/social, e-coupons, sampling and in-store displays. Suggested retail price begins at $1.09-$1.39 for a 1.3-ounce single to $9.48-$9.99 for a 31-ounce tub. Other sizes include a three-ounce theatre box, 3.52-ounce peg bag and 14.5-ounce tub.
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