The ExtraMile store concept has grown since its debut more than 10 years ago.

Chevron Products Co., a division of Chevron U.S.A. Inc., has announced its 500th franchised ExtraMile convenience store.

Since the first store opened more than 10 years ago, the ExtraMile store concept has experienced steady growth, setting new standards in convenience store retailing that complement the changing tastes and busy lives of consumers.

Today, Chevron has more than 755 company-owned and franchised locations throughout California, Oregon and Washington.

The ExtraMile store concept offers franchisees a proven and effective system to help them develop and manage a successful business. Franchisees benefit from the value of the Chevron network, in the areas of cost reduction, efficiencies of scale, marketing and operations support, and technology.

Each ExtraMile location is designed to be friendly and efficient with clean layouts, thoughtful organization and clearly defined food and beverage displays that help draw in consumers time and again. The ExtraMile store concept highlights four destination categories that appeal to the heavy c-store users including:

• The vibrant HydraZone display, which showcases a broad array of energy drinks and enhanced beverages at the front of the store, encourages impulse and trial purchases in one of the fastest growing c-store product categories.
• Through a relationship with Seattle’s Best Coffee, ExtraMile stores are stocked with premium-quality coffee, specialty coffee drinks and coffeehouse-inspired flavors.
• The foodservice program helps stores capitalize on this high-margin category. Products, equipment and signage are designed to appeal to the ExtraMile target customer.
• ExtraMile franchisees understand their customers and offer a wide range of products, including a large selection of tobacco products.