CStore Decisions

  • Home
  • Today on CSD
  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
    • Technology
  • CStore Playbooks
    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
    • Alcoholic Beverage Playbook
    • Tobacco Playbook
  • Products
    • Hot New Products Contest
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • Snacks
    • Tobacco
  • Resources
    • Digital Issues
    • Research & Downloads
    • Podcasts/How To Series
    • On Location
    • FAQ
    • 2022 Top 111 Chains
    • Leaders in Convenience
    • Rack Prices
    • Sponsored Content
    • Videos
    • Webinars / Digital Events
    • White Papers
  • Events
    • 2021 Chain of the Year
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization

Wrigley, Mars Chocolate Announce “The Candy Bowl” Super Bowl Promotion

By CSD Staff | December 20, 2016

Share

Customers can join Team Snickers or Team Skittles as part of Sweepstakes.

Mars Chocolate and Wrigley team in joint promotion featuring playful rivalry between Skittles and SNICKERS.

Building off of the success of last year’s Super Bowl activation, Wrigley and Mars Chocolate will deliver their second joint-selling program, The Candy Bowl, to leverage the power of the companies’ combined product portfolio.

The Candy Bowl gives consumers the chance to join Team Snickers or Team Skittles by texting a picture of their favorite product to win instant prizes, unlock exclusive content and enter to win the Grand Prize Sweepstakes.

The program will be supported by a series of integrated activities including joint in-store displays and consumer promotions designed to help retailers drive sales around Super Bowl, the year’s biggest snacking occasion behind Thanksgiving.

This partnership allows retailers to tap into Wrigley and Mars Chocolate’s robust portfolio, which include the No. 1 or No. 2 confectionery brand in every age group. This also creates greater opportunities to drive sales as chocolate and non-chocolate are “AND” purchases with each other and other Super Bowl foods and candy.

Last year’s joint program contributed to sales increases for Snickers, Skittles and Starburst throughout the Super Bowl selling season.

While this is always a productive time period, the companies were able to drive an additional 20% in incremental sales above what is typically seen and retail partners are seeing the value as display orders continue to grow year over year.

“Our SNICKERS/SKITTLES Super Bowl promotion in January featured the new SNICKERS Crisper, one of the best new brand launches across all categories in several years. The strong Super Bowl promotion helped us carry a yearlong SNICKERS campaign, which has resulted in a 63% increase in the SNICKERS Brand year-to-date,” the company said.

Related Articles Read More >

U.S. House Passes Gas Price-Gouging Bill
Hershey Expands Research and Development to Malaysia
Parker’s Hires Industry Professionals
Couche-Tard Brings Fast Chargers for Electric Vehicles to North America
Safe Shop Assured

CStore Decisions Newsletter

Sponsored Content

  • Create Some Positivity at the Pump: 3 Ways to Fuel Customer Experiences
  • How Minuteman Food Mart Ensures a Consistent Customer Experience Across 44 Stores
  • Three Challenges Disrupting C-Store Operations and How to Overcome Them
  • Why Wait? Converting to E15 is easy.
  • It’s time you profited from your checkout line

Get the Magazine

Subscribe Now!
Subscribe Now!

Manage Current Subscription
CStore Decisions
  • New CSD Print Subscription
  • Manage current print subscription
  • CBD Retail Trends
  • CStore Products
  • NAG Convenience Conference
  • Convenience Directions
  • Rack Prices
  • Subscribe to CSD’s E-Newsletter
  • About CStore Decisions
  • Advertise

Copyright © 2022 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy | Advertising | About Us

Search CStore Decisions

  • Home
  • Today on CSD
  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
    • Technology
  • CStore Playbooks
    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
    • Alcoholic Beverage Playbook
    • Tobacco Playbook
  • Products
    • Hot New Products Contest
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • Snacks
    • Tobacco
  • Resources
    • Digital Issues
    • Research & Downloads
    • Podcasts/How To Series
    • On Location
    • FAQ
    • 2022 Top 111 Chains
    • Leaders in Convenience
    • Rack Prices
    • Sponsored Content
    • Videos
    • Webinars / Digital Events
    • White Papers
  • Events
    • 2021 Chain of the Year
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization