Wawa is starting the New Year with a new media company. Harmelin Media has been selected as Wawa’s Media Agency of Record effective Jan. 1, 2017.
Harmelin will be responsible for various media channels including TV, radio, out-of-home, digital channels and sports sponsorships. External View Consulting Group, a national agency search consultancy, assisted in managing the agency search process.
“We are looking forward to working with Harmelin Media in continuing our growth and supporting the Wawa brand,” said Lisa Wollan, head of consumer insights and brand strategy for Wawa.
“We are thrilled to be working with Wawa—they are an iconic brand and their culture meshes so well with Harmelin’s,” said Mary Meder, president at Harmelin Media. “We look forward to delivering results and continuing to innovate for Wawa through new and strategic media formats.”