By Bill Scott

THIS IS CRAZY. The big surprise this quarter are ‘arrowheads’. Arrowheads are just that. Manufactured pieces of stone that look exactly like arrowheads. Shoppers are buying them by the handfuls at two/$1, and the stores can’t keep them in stock. The stores in this sample sold 1,711 in the first few months they carried them (the third quarter), and in the 4th quarter sales exploded to 8,326 units. Highly profitable, it’s things like these that can really stir up the profits.

A special promotional item won first place, jumping 717 positions in the 4th quarter, but the second place winner was ARROWHEADS, up 360 positions to number 47 in our list, followed by another promotional item, then NEHI PEACH 20 OZ, A&W CREAM 20 OZ, AND NOS 16 OZ CAN,

Falling out of the Top 100 list in the 4th quarter were LITTLE DEBBIE MINI CHOCOLATE DONUTS (dropping 71 positions), followed by MONSTER JAVA LOCO MOCA 15 OZ, YAHOO CHOCOLATE 15.5 OZ, LIGHTER BIC MINI, PALL MALL GREEN 100 HP, LAYS CLASSIC CHIPS, WINSTON GOLD, BOILED PEANUTS, CAMEL CRUSH BLACK HP, TUM-E-YUMMIES BERRY BLUE, L&M RED, and L&M GREEN 100 in that order: