Eby-Brown and Rich’s Foodservice have introduced a new program that offers c-stores a free dispenser with the purchase of a case of mytop Whipped Topping. The program launched on Jan. 1, and the promotion ends Dec. 31, 2017.
Eighty percent of consumers consider whipped topping a significant part of any beverage offering, so convenience retailers can make their coffee bars a sought-after destination by adding this element, according to Ignite communications, 2014 & Iconoculture Custom Quickpulse, Beverage Toppings.
“We’re giving away free dispensers to help c-stores compete with coffee QSRs. Consumers now expect the option of getting a creamy dollop of topping on their drinks, so they can use mytop Whipped Topping to customize their coffee, hot cocoa, frozen beverages and even frozen yogurt,” said Cheri Marchionda, director of sales – convenience for Rich Products Corp. “In addition, c-store operators can create limited time offers and expand sales of other items by using mytop Whipped Topping on puddings, pies, bakery items and a wide variety of treats.”
“Eby-Brown and Rich’s are partnering to deliver a competitive, coffeehouse-quality beverage offering to the convenience store market,” said Sharon Kuncl, vice president of foodservice merchandising for Eby-Brown. “We are excited for our retail customers to take advantage of this market opportunity that the industry data indicates can deliver significantly increased beverage sales. C-store customers can enjoy greater satisfaction in their coffee taste with mytop Whipped Topping.”
Rich’s mytop Whipped Topping is the same creamy, delicious topping used in thousands of successful restaurants around the world. The mytop platform is designed for c-store operators looking to protect and grow their sales by offering a more comprehensive, value-added hot and cold beverage program. Mytop provides a whipped topping solution that delivers high-perceived value to the consumer in a food-safe, affordable, and operator-friendly manner.
On average, stores with mytop increased the number of cups sold per day by 17%. In a recent study, 97% of stores said their customers “love” or “like” mytop Whipped Topping, and several mentioned that coffee sales have increased since mytop was added and customers come in specifically for it.
C-store operators who purchase one case of mytop Whipped Topping will receive a countertop dispenser, which normally sells for $75. The dispenser’s sleek, modern design requires no refrigeration or electricity, and its convenient size is 12.96-inches wide x 27.27-inches high x 11.94-inches deep. Mytop bags are easy to load and easy to dispense. Many retailers place a unit by the coffee bar and a second dispenser by the frozen yogurt or dessert area.
Each case of mytop Whipped Topping contains 16 12-ounce bags, which is approximately 384 dollops. There’s virtually no product waste, with nearly 100% yield of topping in each bag.
C-stores who want to start their own topping program can contact their Rich’s or Eby-Brown representative or place an order at www.mytoporders.com/eby-brown.