Strongbow Hard Apple Ciders has introduced Strongbow Orange Blossom. The new flavor delivers a fresh, spring-like orange blossom aroma with a touch of sweetness and a juicy apple finish. Strongbow Orange Blossom, along with all Strongbow products, contain no artificial flavors or colors. Orange is a top three flavor driving growth in flavored spirits. Over the past year, Strongbow has outperformed the hard cider category by over 20% and grew to become the No. 2 hard cider brand in the U.S. (Nielsen, 52 weeks ending Dec. 3, 2016). Supported by TV advertising, consumer sampling and in-store merchandising, Orange Blossom will be launched in six-packs during the month of March and will simultaneously replace Strongbow Ginger in the 12-bottle Strongbow Variety Pack, alongside Strongbow Gold Apple, Strongbow Honey and Strongbow Cherry Blossom. To drive trial and awareness of the new flavor, the same four flavors will be offered in limited-edition, four-pack mini cans for a suggested retail price of $1 starting in March.
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