Sunday, Feb. 5 is Super Bowl Sunday and nearly two out of three (59%) Americans won’t be monitoring what they eat during The Big Game, according to TUMS.
In fact, 90% of American adults watching the Super Bowl will eat foods that frequently cause heartburn. TUMS is helping to raise awareness of the widespread heartburn caused by everyone’s favorite game-day grub by launching the first-ever TUMS QUARTERTIME SHOW.
Six YouTube Stars are taking on their biggest obstacle yet: a massive 120-foot-long “tacobstacle” course during the first-ever TUMS QUARTERTIME SHOW, where they’ll battle it out to get their hands on extra-large TUMS tablets in hopes of defeating heartburn.
Hosted by the TUMS mascots — a giant Taco, Meatball and Bacon — the TUMS QUARTERTIME SHOW is a four-minute internet broadcast that will be aired on the brand’s Facebook (Facebook.com/TUMS), Twitter (@TUMSTweets) and YouTube (YouTube.com/TUMS) pages during The Big Game and will have everything from humongous tacocycles to gigantic fighting olives to massive human burritos.
THE TUMS QUARTERTIME SHOW will star Robby Ayala, Oscar Miranda, Darius Benson, Alonzo Lerone, Sara Hopkins and Josh Darnit.
The six stars will be split into two teams – #TEAMHEART and #TEAMBURN – and will use the items at their disposal throughout the course, including a few extra-large taco cannons that fire over three pounds of ground beef a minute, to defeat the opposing team and ultimately, heartburn. The losers will find themselves in a messy situation because they’ll be covered in lukewarm nacho cheese. Be sure to vote #TeamHeart or #TeamBurn and watch on Feb. 5 to see who wins… and who gets drenched in lukewarm nacho cheese!