CStore Decisions

  • Home
  • Today on CSD
  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
    • Technology
  • CStore Playbooks
    • Alcoholic Beverage Playbook
    • Candy Playbook
    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
    • Tobacco Playbook
  • Products
    • 2022 Hot New Product Contest
    • Hot New Products Contest
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • Snacks
    • Tobacco
  • Resources
    • Digital Issues
    • Research & Downloads
    • Podcasts/How To Series
    • On Location
    • FAQ
    • 2022 Top 111 Chains
    • Leaders in Convenience
    • Rack Prices
    • Sponsored Content
    • Videos
    • Webinars / Digital Events
    • White Papers
  • Events
    • 2022 Chain of the Year
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization

DGX Hopes to Draw Millennials

By CSD Staff | February 6, 2017

Share

According to the NPD Group, one quarter of the shoppers at three of the top dollar store chains are Millennials from households earning $100,000 per year.

Stakeholders in the convenience industry are watching Dollar General’s latest foray in to the c-store channel with its new pilot location, which officially opened in Nashville at the end of January.

Dollar General’s new small-format banner, DGX, is formatted to appeal to urban millennial shoppers, according to a new Supermarket News report.

The 3,400-square-foot store, which opened in Nashville, includes offerings that you would find in a traditional c-store including grab-and-go foods, an array of beverages, snacks and other merchandise. The Tennessee location also has basic pet items and cleaning supplies.

According to the NPD Group, one quarter of the shoppers at three of the top dollar store chains are Millennials from households earning $100,000 per year or more.

SEEKING MILLENNIALS

For food and beverage stops, convenience stores are almost twice as important to Millennials—consumers ages 18 to 34—as fast-casual restaurants, which the NPD Group reported in 2015.

Convenience stores accounted for 11.1% of Millennial food and beverage stops in 2014, compared to 7.7% in 2006. By comparison, fast-casual accounted for 6.1% in 2014 vs. 3.1% in 2006, according NPD’s annual “Eating Patterns in America” study.

While DGX hasn’t been linked to any significant foodservice offerings, the new concept could provide such a platform in the future.

Goodlettsville-based Dollar General operates more than 13,000 stores in 43 states. Dollar General is planning a second location, slated to open in Raleigh-Durham, N.C. later in 2017, according to the company.

Related Articles Read More >

Go Time Offers Personal Service with a Small-Town Feel
Contactless Payment Transactions Continue to Increase
Wawa Releases Video with Philadelphia Eagles Players
Black Buffalo Completes $30 Million Equity Raise
Safe Shop Assured

CStore Decisions Newsletter

Sponsored Content

  • Create Some Positivity at the Pump: 3 Ways to Fuel Customer Experiences
  • How Minuteman Food Mart Ensures a Consistent Customer Experience Across 44 Stores
  • Three Challenges Disrupting C-Store Operations and How to Overcome Them
  • Why Wait? Converting to E15 is easy.
  • It’s time you profited from your checkout line

Get the Magazine

Subscribe Now!
Subscribe Now!

Manage Current Subscription
CStore Decisions
  • New CSD Print Subscription
  • Manage current print subscription
  • CBD Retail Trends
  • CStore Products
  • NAG Convenience Conference
  • Convenience Directions
  • Rack Prices
  • Subscribe to CSD’s E-Newsletter
  • About CStore Decisions
  • Advertise

Copyright © 2022 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy | Advertising | About Us

Search CStore Decisions

  • Home
  • Today on CSD
  • Categories
    • CBD
    • Foodservice
    • Fuel & Gas
    • Health & Beauty
    • Independent Operators
    • Operations & Marketing
    • Technology
  • CStore Playbooks
    • Alcoholic Beverage Playbook
    • Candy Playbook
    • CBD Playbook
    • Foodservice Playbook
    • Technology Playbook
    • Tobacco Playbook
  • Products
    • 2022 Hot New Product Contest
    • Hot New Products Contest
    • Beverages & Cold Vault
    • Candy, Gum & Mints
    • Snacks
    • Tobacco
  • Resources
    • Digital Issues
    • Research & Downloads
    • Podcasts/How To Series
    • On Location
    • FAQ
    • 2022 Top 111 Chains
    • Leaders in Convenience
    • Rack Prices
    • Sponsored Content
    • Videos
    • Webinars / Digital Events
    • White Papers
  • Events
    • 2022 Chain of the Year
    • Convenience Directions
    • NAG Convenience Conference
    • Young Executive Organization
  • Join
    • National Advisory Group
    • Safe Shop Assured
    • Young Executive Organization