Rebranding as Welbilt: Bringing Innovation to the Table
Manitowoc Foodservice Inc., a leading global supplier of commercial foodservice equipment, announced today that it is rebranding the company, its logo and its brand identity to Welbilt, Inc. The ticker symbol will change to “NYSE:WBT” on March 6, 2017.
The new name and brand represent a long-standing commitment to put customers’ needs first. The change is part of the company’s strategic repositioning after it spun off from its former parent company, The Manitowoc Co., in March 2016.
“We are excited to announce the changing of our name to Welbilt, Inc., which further strengthens our corporate identity as a stand-alone company,” said Hubertus Muehlhaeuser, president and CEO of Manitowoc Foodservice. “Welbilt reflects our promise and commitment to bringing innovation to the table. Rooted in the Hirsch brothers’ innovative stove in 1929, Welbilt developed to become the first company in the industry pursuing a complete systems approach. The name Welbilt uniquely connects our past with our vision of the future. Our primary objective is to continue offering a complete solution for the entire kitchen with high-quality products supported by excellent service that help our customers’ kitchens reach their full potential. As we continue to innovate and grow, we will always remain grounded in our long history.”
Welbilt has one of the broadest portfolios of both hot and cold foodservice equipment in the industry, from ovens, fryers, steamers, grills, ranges and induction cooktops to beverage dispensing, blending, refrigeration and ice-making equipment.
“Welbilt is synonymous with great quality and reliability in everything we do. We have significantly improved our operations to live up to that promise,” said Josef Matosevic, Welbilt’s chief operating officer. “Welbilt is also pragmatically innovative and all our products and solutions are designed with the entire kitchen in mind. Finally we are intelligently connected and create seamless solutions in the kitchen to get the highest operator benefits and help our customers achieve the return on their investment faster.”
Welbilt has a global manufacturing footprint and award-winning brands that serve the world’s largest quick service, fast casual and fine dining restaurants. In 2016, the company released 23 product innovations. Among others, the company received two National Restaurant Association (NRA) Kitchen Innovation Awards and a variety of customer appreciation awards. The company has also been an ENERGY STAR® Partner of the Year since 2009 and has received seven years of award winning excellence.
“The corporate rebranding builds on the accomplishments of our dedicated team over the past year. Today, we are more customer-centric and more agile,” said Andreas Weishaar, senior vice president of strategy, marketing and human resources. “To meet our future growth objectives, we will focus on further developing our 12 strong global brands under our new corporate name. In short, we are ready to live up to our new name, Welbilt.”