Management Science Associates, Inc. (MSA) and c-store wholesaler Core-Mark International reached a deal to have MSA manage its data, provide analytics and deliver insights around Category Management, Program Performance, and Retail Execution effectiveness to Core-Mark and Core-Mark’s valued Vendor Partners, including exclusive rights for a vendor viewer portal.
Core-Mark’s selection of MSA includes the use of MSA’s Gateway 360 (G360) business intelligence platform. G360 transforms Core-Mark’s shipment data into actionable insights and exclusively supports Core-Mark’s Viewer solution that provides Vendors instant access to product movement and insights.
“MSA’s tools and data management enable our Retail Support teams to provide easy to
access, informative, and actionable data to help us bring maximum value to our Retail
customers, and we are very pleased to extend our relationship with the MSA team for the
next three years,” said Jon Bratta, Vice-President of Marketing for Core-Mark
International.
Core-Mark International uses MSA’s tools and services to support their vendor partners
and:
* Provide broad access to Core-Mark product movement in the retail channel
* Track program compliance and help reduce voids at retail
* Improve new product introduction and speed-to-shelf
“We are thrilled Core-Mark has again chosen MSA to support their data analytics and
business intelligence efforts,” said Suzy Silliman, Senior Vice President and Managing
Director for MSA’s Information Management Solutions Division. “MSA has over two
decades of experience in successfully transforming distributor shipment and
complementary data sets into game-changing strategies and tactics for our CPG
clients. We are honored to support Core-Mark and Core-Mark’s Vendor Partners, as they
embrace and adopt data-analytics-based decision making that generates profitable
growth opportunities.”