Yesway chooses Paytronix for its robust reporting and analytics capabilities.

Convenience store chain Yesway has selected Paytronix Systems Inc., a provider of reward program solutions to restaurants and retailers, as its customer loyalty program provider.

Yesway will be partnering with Paytronix to design, develop and launch the Yesway Rewards Program, an innovative and proprietary loyalty program that will ultimately provide customers with tremendous value and complement the Yesway brand. Customers will be able to register for and participate in the program using a physical loyalty card, or via download and registration through a Yesway-branded app.

“Given that we are on a growth track at Yesway, we were looking for an experienced loyalty program partner that could keep up with us,” said Darrin Samaha, vice president and brand manager, Yesway. “After a competitive and comprehensive evaluation process, we believe Paytronix is the best choice for Yesway in terms of their platform, their robust reporting and analytics capabilities, and most importantly, their people. We are excited to work with them and deliver a meaningful program for our customers.”

“The excitement around Yesway’s growth plan is palpable. They have assembled an expert team of industry veterans to focus on an underserved area of the c-store market. Our team could not be more thrilled to help bring this unique chain’s vision to life,” said Andrew Robbins, president, Paytronix Systems Inc. “Yesway needs a partner that can scale with it as it hits its growth targets, while drawing out the unique message of their brand. The Paytronix system architecture and product roadmap is perfectly suited to serve the brand’s needs today and into the future.”

BW Gas & Convenience, d/b/a Yesway, is headquartered in Des Moines, Iowa. Yesway plans to acquire, improve and rebrand 600 convenience stores in selected regions of the U.S. over the next several years.