Home Service Oil begins reimaging first site with the VP brand in Piedmont, Mo.
Home Service Oil has joined VP Racing Fuels’ national retail branding program. A wholesale fuel distributor based in Barnhart, Mo., Home Service owns and operates nine Express Mart c-stores and supplies 60 other retail sites across Missouri, Arkansas and Illinois.
“We operate in an area with some strong major brands and super independents so we’ve been looking at ‘unbranded’ programs in hopes of becoming more competitive,” said Zach Mangelsdorf, sales manager for Home Service Oil. “VP Racing Fuels offered the most compelling package including an attractive image at a relatively low cost, the opportunity to save 8-12 cents per gallon with unbranded supply, and new profit centers driven by VP-branded products.”
Home Service is in the process of reimaging its first site with the VP brand in Piedmont, Mo. and anticipates having four more sites converted by year’s end. “We plan to offer VP’s complete product line in each store including its VP Madditive performance chemicals, VP Small Engine Fuels and most notably, VP’s off-road race fuel blends. These all represent new profit centers that will attract new customers we wouldn’t otherwise capture, customers who will drive out of their way to find them,” said Mangelsdorf.
“We’re excited to have Home Service Oil on the VP team,” said Alan Cerwick, president of VP Racing Fuels. “Home Service has a great reputation for doing what is right for their dealers, and we look forward to working with them to help their dealers become more competitive.”