Mars Chocolate North America has introduced limited-time-only Easter treats. Mars is strategically targeting key Easter usage occasions by inspiring sharing and decorating throughout the season, building a better basket and attracting consumers toward impulse purchases of their favorite Mars brands. DOVE Chocolate Peanut Butter Eggs are the latest addition to the Mars Shapes portfolio, and deliver the No. 1 flavor of the Easter season (Nielsen, Easter Season ending 3/26/16) in an iconic shape of the season. SRP: 79 cents. M&M’S White Chocolate Candies are sure to be a hit. M&M’S Candies are the No. 1 brand purchased for Easter baskets, candy bowls and egg hunts and No. 2 for gifting, (Beacon Report, April 2013). SRP: $3.49 for an eight-ounce laydown bag. M&M’S Peanut Butter Speckled Eggs Sharing Size, makes sharing easy. In 2016, the M&M’S Peanut Butter Eggs in a 1.3-ounce Immediate Consumption Pack was so popular that in 2017 it also will be available in a larger Sharing Size. SRP: $1.50 for a 2.83-ounce sharing size bag.
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