Consumers trust search engines such as Google to serve them the most relevant search results in seconds, and their behavior historically suggests they don’t want to dig too deeply for what they need. Studies show that the top three organic search results in Google capture 61% of clicks—and only 10% of users go on to the second page.
Retailers across industries are feeling the pressure. To get the right information in the hands of consumers, every brand wants their own websites to be among the prominent top listings on the first page—but not all understand what it takes competitively to get there.
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