The Winston family of great cigarette brands just got bigger. To capitalize on the continued success of Winston and the opportunity in the non-menthol gold segment, ITG Brands is launching Winston Select featuring a white filter tip, king box and great taste. Available at retail this month, Winston Select joins Winston Red, with a bold full flavor character, the classic Gold and White, which boasts smoothness above all else. The Winston brand family continues to gain market share since it became the flagship brand of ITG Brands in June 2015. The name ‘Select’ speaks of the selection of choice tobacco that brings flavor, character and quality together in one select blend. In blind taste tests, Winston Select performed exceptionally well with adult smokers who cited Winston Select’s overall satisfaction, smoothness and character of taste. Promotional support for retailers includes the same high-value buydowns as other brands in the Winston family of brands as well as specially marked 50-cents off pack promotions in April and June. Point of sale support includes exclusive posters and point of sale kits as well as family counter mats, with select pieces showcasing the tagline, “Meet the New Gold Standard.”
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