The ICEE Co. is celebrating 50 with new flavors, limited-edition packaging and promotions all year round.
Since 1967, ICEE has served as an iconic frozen treat for moviegoers, theme park connoisseurs, mall shoppers, restaurant lovers and families around the world. To celebrate 50 years of America’s favorite frozen beverage, The ICEE Co. will debut various new flavors and limited-edition packaging throughout the year.
“For five decades, consumers of all ages have enjoyed more than 150 ICEE flavors, including our top sellers like Cherry, Blue Raspberry and Coca-Cola, while taking in the latest motion picture, embarking on a road trip with friends or cooling off during a hot day at the local amusement park,” said Dan Fachner, president of The ICEE Co. “We couldn’t think of a better way to celebrate our golden anniversary than by continuing to provide memorable ICEE moments for our beloved fans. We look forward to unveiling some of our most innovative and exciting flavors to date, including a surprise mystery flavor to satisfy adventurous taste buds.”
To commemorate the brand’s 50th anniversary, ICEE lovers will have the opportunity to sip new flavor blends in limited-edition 32-ounce cups that will be rolled out throughout the year in select retail locations nationwide. Flavors include: Fanta Sour Grape, Dragon Fruit, Mango Strawberry, Lemonade and Strawberry Lemonade, Laffy Taffy and Mango Chili Lime. Consumers can also enhance their ICEE experience by tasting these new flavors with golden spoonstraws – a fun twist on an iconic ICEE staple.
The ICEE Co. began as ICEE of Los Angeles in 1967. Over the next two decades, the company expanded in the western U.S. and eventually became ICEE USA, which was acquired by J&J Snack Foods in 1987. Today, The ICEE Co. has both national and international distribution, selling approximately 500 million ICEE drinks each year – enough to fill 141 Olympic-size swimming pools.