In response to consumer flavor trends and as part of its ongoing innovation efforts, Hostess announced the introduction of Chocolate Cake Twinkies: chocolate cake with creamy filling, in the same iconic Twinkie shape. From seasonal favorites—including Pumpkin Pie Twinkies—to limited-edition items such as the Ghostbusters Green Slime Twinkies, Hostess Brands has created numerous innovative flavors for Twinkies’ creme filling. However, until now, the golden sponge cake—which even gave Twinkie its “gold standard” status—has gone untouched. Chocolate Cake Twinkies scored high in concept tests, and performed well in a blind taste test in which the vast majority of consumers said Chocolate Cake Twinkies met or exceeded expectations. Meanwhile, consumer feedback fed another improvement to Hostess’s snack cake portfolio: Fudge Covered Twinkies or ‘the Chocodile.’ Fudge Covered Twinkies feature a Twinkie enrobed in a smooth fudge layer, and have been reinvented by its larger size, a higher crème-to-cake ratio, an intensified fudge coating and slightly modified shape. Both are now available nationwide in single-serve, twin-pack and multi-pack formats.
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