As channels blur in an attempt to diversify, Nielsen outlines how c-stores can maintain their lead in addressing convenience.
A new report by Nielsen revealed that U.S. convenience stores have had the edge over adjacent retail channels in recent years in terms of strength and sales, a trend expected to continue thanks to c-stores’ ability to provide speed of service to meet immediate needs, but success isn’t guaranteed.
Customer shopping trips are declining, e-commerce is growing and competing channels are diversifying. This channel blurring is creating new competition. E-commerce, click-and-collect options and a trend toward stores with smaller-footprints and diverse offerings are raising the bar of competition. Quick-serve restaurants (QSRs) are also evolving by freshening their menus and remodeling their stores to appeal to younger consumers.
Read more on how c-stores stack up and what you can do to position your chain for the future: