The ICEE Co. is introducing new flavors, limited-edition packaging and fun promotions during its 50th anniversary year. To commemorate the brand’s 50th anniversary, ICEE lovers will have the opportunity to sip new flavor blends in limited-edition 32-ounce cups that will be rolled out throughout the year in select retail locations nationwide. Flavors include: Fanta Sour Grape, Dragon Fruit, Mango Strawberry, Lemonade and Strawberry Lemonade, Laffy Taffy and Mango Chili Lime. Consumers can also enhance their ICEE experience by tasting these new flavors with golden spoonstraws – a fun twist on an iconic ICEE staple. The ICEE Co. began as ICEE of Los Angeles in 1967.
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