Snap Dog Inc. launched premium beef franks and sausage at the National Restaurant Association (NRA) Show in May. Known as “The Hot Dog With Its Name On It,” Snap Dog utilizes a unique, all-natural technique of branding its company logo and the word “beef” on the surface of every Snap Dog. This lets consumers know exactly what kind of hot dog they are being served. Born on the streets of New York City, Snap Dog has been the brainchild of former New York Restaurateur Keith Dorman, who has set out on a mission to upgrade the hot dog experience across America. Dorman ensures that Snap Dogs are made with 100% premium beef and cooked the old-fashioned way, in a real smokehouse. Snap Dog has a specially-formulated frank for those foodservice operators who prepare and hold their hot dogs in a water & steam environment and another formula is for those operators who use heated rollers or grills to prepare and hold their hot dogs. Also, there is a special “Children’s Nutritional Program” SKU, which complies with school lunch programs across the nation.
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