Mini Desserts

Rich’s Foodservice’s popular Our Specialty Sweet Middles mini desserts are now available in four-count packs, making them the perfect grab-and-go treat for convenience store shoppers. Previously only available in six-count and 12-count packs, Sweet Middles feature a rich, creamy center sandwiched between two soft mini cookies inspired by nostalgic dessert flavors: Carrot Cake, Chocolate Soufflé and Crème Brulee. Made with premium ingredients, they have no artificial colors or flavors, no high fructose corn syrup, and are free of peanuts and tree nuts. Sweet Middles can add to a c-store’s bottom line: operators can earn an approximate gross profit margin of 50%. The suggested retail price is $2.39 for the 5.2-ounce four-pack clam shell, which come 12 per case. The product arrives frozen, and they’re easy to serve, with no cutting required; just defrost one day and display at room temperature. The 21-day ambient life allows for a premium, fresh experience without the waste. Rich’s created new, attractive merchandisers to display the Sweet Middles four-packs: a basket that holds 10, a two-tier rack that holds four, and a wire rack that holds 12.

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