As part of its commitment to offering smoking pleasure for adult smokers, R.J. Reynolds Tobacco’s Newport brand is now making its Newport Platinum styles available nationally. Newport Platinum styles offer adult smokers a fresh take on Newport cigarettes with a refreshingly smooth menthol taste that is different from the traditional Newport family. Newport Platinum will be available in two styles including: Newport Platinum (Kings and 100’s) with a smooth and flavorful taste, and Newport Platinum Blue (Kings and 100’s) with a full-bodied and flavorful taste. Newport Platinum is being offered in direct response to demand from adult menthol smokers for a different menthol product offering from the brand. Newport Platinum styles broaden the Newport portfolio and enable the brand to offer a more diverse range of products for the diverse range of adult smoker tastes. Newport is R.J. Reynolds’ top-selling cigarette brand. It is the No. 1 selling menthol cigarette brand in the U.S. and the second-largest cigarette brand in the U.S.
For More Information From R.J. Reynolds