Kellogg’s has introduced new Keebler Town House Crackers and Hummus, a convenient mini-meal that satisfies sophisticated snackers’ demand for crispy, flavorful crackers paired with TRU Flavors Hummus. In 2014, hummus was No. 1 in fresh dip sales topping $724 Million—a 200% increase since 2000 (Nielsen Scan Total U.S. convenience data for the 52 weeks ending Aug. 13, 2016). Merchandise shelf-stable TRU Flavors Hummus with Keebler Town House Crackers in either the cooler or peg snack section to increase purchase.
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