A bold new logo and packaging for COMBOS Stuffed Snacks will debut in-store beginning fall 2017. The graphics focus on food imagery to drive appetite appeal and purchase, and the simplified design as well as the use of a white background with color bands will improve findability. Millennials love the new graphics: in consumer testing, purchase intent rose 16%, and 11% of Millennials surveyed said the packaging design was for “someone like me” (COMBOS® PRS Testing 2016 among respondents age <35). Suggested retail price $2.29 for a six-ounce bag.
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