In a move consistent with its 13-year history of reinventing categories, KIND Healthy Snacks has entered the fruit snacks category with the release of KIND Fruit Bites. The product line, which contains only fruit and no added sugar, is poised to disrupt a category that, despite its name, has traditionally over-indexed on snacks filled with added sugar rather than fruit. In addition to no added sugar, KIND Fruit Bites do not contain any juices, purees, concentrates, preservatives or genetically engineered ingredients. Each snack has only three ingredients or less, and is made with only real fruit, like cherries, apples and mangos, and each pouch provides one full-serving of fruit. Suggested retail price of $4.99 per five-pack box.
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