The NFL season is underway and with the return of the season, SNICKERS is taking a bite out of the football playbook debuting new football themed Hunger Bars. The bars, which will be available throughout the football season, replace the iconic “SNICKERS” on packaging with what can happen on the football field when you’re hungry, including: Bench Warmer, Benched, Blocked, Defeated, Defensive, Deflected, Denied, Downed, False Start, Flagged, Fumbled, Fumbly, Guarded, Incomplete, Intercepted, Off-Sides, Out of Bounds, Pancaked, Penalized, Punted, Rushed, Sacked, Sidelined, Snappy, Tackled and Winded. The bars are being supported by new advertising creative that aired on TV during the first game of the season between Kansas City and New England. The hilarious spots highlight how hunger can ruin your fantasy football draft.
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