That’s it. launched a brand extension, earlier this year called That’s it. Veggie. The company’s new product line puts vegetables front and center, delivering all-natural, plant-based protein and fiber in an on-the-go bar format. That’s it. Veggie is the third brand extension for the company, following the success of its fruit-based products, That’s it. Fruit Bar, That’s it. Zesty and That’s it. Dark Chocolate Bites. The hallmark of That’s it. is the company’s commitment to transparency in package labeling and its insistence on using the shortest possible ingredient lists for its products. That’s it. Veggie bars come in four varieties: Black Bean + Carrot, Black Bean + Corn, Black Bean + Kale and Black Bean + Pea. They are free from soy, dairy, wheat, peanuts, and eggs. That’s it. Veggie bars are gluten-free, non-GMO, vegan, kosher and have only five ingredients.
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