7-Eleven Canada is working to build healthier communities by offering customers the information they need to make more informed food and beverage choices when shopping at 7-Eleven convenience stores.
7-Eleven joins the B.C. government’s Informed Dining program, adding 600 participating locations across Canada. 7-Eleven customers will have in-store access to information on calories, sodium and 12 other core nutrients for prepared foods and beverages.
“Being awarded the Informed Dining designation from the B.C. Ministry of Health is a great honour for 7-Eleven Canada, and it’s a first for our convenience industry,” said Doug Rosencrans, GM & VP, 7-Eleven Canada. “The program helps us to build healthier communities and trusting relationships with our customers.”
The Informed Dining program builds on 7- Eleven Canada’s nutrition transparency program. In the fall of 2016, 7-Eleven began voluntarily posting calorie labels nationwide on non-packaged foods and beverages – one of the first quick-service restaurants in Canada to do so. In 2015, 7-Eleven Canada rolled out its “Better Choices” healthier options program, which expanded its assortment of healthier products and provided customers nutrient data for non-packaged foods and beverages.
“As a founding stakeholder of Informed Dining, Restaurants Canada is pleased to welcome our national member 7-Eleven Canada to the program,” said Mark von Schellwitz,vice president Western Canada, Restaurants Canada. “7-Eleven’s pivot from traditional convenience store to a robust foodservice provider illuminates the rapid change in the restaurant industry. Their leadership to participate in Informed Dining ensures their customers have access to nutrition information for the entire range of food and beverages they offer. ”
7-Eleven now ranks 11th in foodservice sales in Canada. The foodservice retailer offers a wide product assortment that includes daily delivery of fresh food, hot food programs, in-store bakery, fresh produce, as well as self-serve coffee and cold-dispensed beverages. Ready-2-go options like fresh vegetables, salads, fruit cups, bottled water and single-serve fruits are gaining traction among customers seeking healthier options. In fact, 7-Eleven sells more than 4,100 bananas daily across Canada.