Chobani LLC has unveiled a major brand evolution in celebration of its 10th anniversary to commemorate its national distribution in 2008. To bring specialness and magic to the yogurt shelf and position the company for another decade of growth in yogurt and beyond, the company evolved its visual identity with a new wordmark, packaging design and new products offered regionally. Beginning in December, Chobani is rolling out its first-ever regional offering, Chobani with a Hint Of—a simply crafted, blended Greek yogurt made with only natural ingredients, hand-selected varietal real fruits and spices for delicious flavor with less sweetness. Priced at $1.49 per 5.3-ounce cup, A Hint Of will be available first in Pacific, Northeast and Florida markets, and expand to national distribution in July 2018. “A Hint Of” provides Chobani fans with a new option with only natural sweeteners (9 grams sugar) and high protein (12 grams), and a mildly sweet taste in five curated flavors: Madagascar Vanilla Cinnamon, Wild Blueberry, Monterey Strawberry, Gili Cherry and Alphonso Mango. Chobani is also expanding its offerings across existing product platforms.
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