Circle K is an official sponsor of the Winter Dew Tour ski and snowboard competition and festival for the second year.
This year’s event is especially exciting as it is a U.S. Olympic qualifying event. With branded locations, sweepstake games through its App, and other social media exposure, Circle K aims to increase customer awareness and traffic both at the Winter Dew Tour and to its year-long DEW Inner Circle loyalty program.
From Dec. 14 to 17, 2017, Circle K will have several activation events both on the Breckenridge Mountain and at the Blue River Plaza as part of its official sponsorship of the Winter Dew Tour. These include two branded locations where customers can sample Mountain Dew and other Circle K products, sweepstake prizes through the Circle K App, and social media opportunities with selfie challenges and a special snapchat filter designed to create a unique Circle K experience at the Tour. Winter Dew Tour visitors can also find out more information on how to enjoy Circle K products and easy visits at locations around the globe.
The 2017 Winter Dew Tour will have extensive national mainstream and media exposure including on the NBC network, and is expected to reach tens of millions sports fans and millennial followers.
“We are proud to once again work with Mountain Dew to sponsor the Winter Dew Tour,” said Dennis Tewell, senior vice president of operations for Circle K. “It is a fabulous opportunity to bring the convenient Circle K experience to a large number of loyal and potential customers and let them know how to satisfy their thirst and appetite all year long at one of our 9500 North America locations.”
“Mountain Dew is thrilled to have Circle K as an official partner of the Dew Tour for the second year in a row,” said Justin Faiber, senior manager, sports marketing, PepsiCo. “We know fans will really enjoy interacting with the Circle K activation on-site at Dew Tour.”
Download the Circle K app to find out more about Circle K’s Dew Inner Circle loyalty program, where customers can earn reward points with every Mountain Dew and Doritos purchase with the Circle K App.