The Coca-Cola Company Leverages Innovative Products, Shopper Solutions to Reverse Traffic Declines in Convenience Retail By Josh Breuler | December 15, 2017 At the 2017 NACS Show, the Coca-Cola Company featured a variety of innovations that can help retailers drive in-store traffic, ranging from the Sip & Scan loyalty program to new products like Barrilitos™ agues frescos.