Fuel and C-Store brands can now be listed.

GasBuddy Business Pages, the smartphone app company’s B2B Retailer Software-as-a-Service (SaaS), recently introduced dual branding —the ability for gas stations and convenience stores to be co-branded in the GasBuddy app.

This new capability provides both fuel and convenience retailers the ability to increase their digital visibility, provide accurate information to customers, and ultimately drive foot traffic to their locations creating a competitive edge for those who take advantage of this new functionality.

The new Dual Branding feature will enable convenience and fuel retailers:

Build brand awareness. Customers will see be able to both logos — the fuel brand and the convenience store brand – on the list and station screens in the GasBuddy app to reduce location confusion.

Stand out in a crowded space. C-stores will now be able to better market and control their digital reputation. Accurate listings are an essential component of turning online impressions into in-store visits.

Reach more customers. Consumers can find the listing and location quickly whether searching for the fuel brand or the convenience store brand.

“Brands that lack online visibility are at a serious disadvantage, and this has been especially true for many of those who operate co-branded stations,” said Greg Fox, executive vice president of retailer services at GasBuddy. “Understanding that accurate listings management is vital in today’s marketplace, GasBuddy created the Dual Branding feature to directly tackle this problem in a way that makes sense both for consumers and retailers.”

The Listings Management Solution from GasBuddy Business Pages allows brands to update their information across all of their stores.