Customers can kick off the New Year with a free any-size cup of coffee at Yesway.

Yesway helped customers celebrate the New Year by offering free Yesway Signature Blends Coffee on New Year’s Day. Coffee lovers had the chance to stop in to their local Yesway store on Jan. 1, 2018 for a free any-size coffee, available all day.

Yesway’s three new “customer’s choice” Signature Blends – House Blend, Breakfast Blend, and Dark Roast – debuted in stores in November, having been selected by Yesway customers after extensive in-market taste testing. All three varieties are made with 100% Arabica beans, and brewed fresh, fast and enjoyable at Yesway stores every day.

“Our free New Year’s Day coffee giveaway is the latest of Yesway’s efforts to make our customers’ lives easier, their day a little bit more pleasant,” said Brian Trout, senior vice president of operations, of Yesway. “Most importantly, it’s our way of saying thank you to our loyal customers in the communities we serve who have said ‘yes’ to Yesway this year.”

BW Gas & Convenience, d/b/a Yesway, is headquartered in Des Moines, Iowa, and was named a “2017 Chain to Watch” by Convenience Store Decisions.