Store Storm Prep

You can’t control a storm, but you can prepare for one. Don’t let your business be caught off guard with these eight tips.

  1. Talk with your staff, and develop a plan of action for when a storm hits. Having these conversations in advance of a storm can greatly reduce concerns and fears.
  2. Learn how to access your local NOAA Weather Radio station. These stations are part of a network that broadcasts continuous weather information for your area. You can access them online and through NOAA radio apps for your smartphone.
  3. Fill a safe-deposit box with your important documents, such as insurance policies, licenses and permits. Take pictures of these documents on your phone, if possible, for extra reassurance.
  4. Create an emergency kit, complete with first aid equipment, a flashlight, extra water and food. Stash it in an accessible location.
  5. Develop and practice a plan for your customers, in case you need to shelter them in the store during a storm.
  6. Keep an extra supply of food and water in the back, in case you are unable to leave the store for an extended period of time during a storm.
  7. Store flashlights in convenient locations, such as under the front counter. They should be easily accessible in case the lights go out.
  8. Consider purchasing a standby generator, so you can have peace of mind that your business will stay open and your staff and customers will feel safe when storms are threatening your area.

Briggs & Stratton is available to provide advice about purchasing a portable generator or adding a standby generator to your home at