blu, a leader in the electronic cigarette industry and trusted consumer choice, recently unveiled the newest addition to its esteemed product lineup: my blu™. The introduction of this e-vapor device has revolutionized today’s vaping experience, providing adult consumers with the most satisfying e-vapor product available on the market today. Addressing the void that adult smokers and vapers have long been seeking to fi ll, my blu delivers strong performance, in a sleek and compact closed pod based system – with no hassle.
In maintaining key attributes of the blu brand that consumers have come to know and love, including its notoriously simplistic and convenient usability, my blu merges innovation, power, and performance to bring new, cutting-edge features to life in a first of its kind form factor for blu. my blu’s big-impact advantages include an ergonomic design that fits comfortably in the palm of your hand and new pod technology that feature pre-filled liquid pods with easier-than-ever “click-and-go” usability. For extended use, my blu also boasts a long-lasting and fast 20 minute USB recharge so users can enjoy from any location, at any time. blu has even gone the extra mile to introduce the myCARE™ guarantee with the launch of my blu, marking the brand’s first lifetime device warranty available to their consumers.
With the most expansive flavor range to come from blu, my blu offers options that appeal to every palate –
featuring eleven total e-liquids in three nicotine levels varying 2.4 percent, 1.2 percent, and 0 percent. These flavors include Classic Tobacco, Carolina Bold, Gold Leaf, Magnificent Menthol, Polar Mint, Cherry Crush, Vivid Vanilla, Blueberry, Blue Ice, Mango Apricot, and Green Apple. The full assortment of flavors will be available for purchase exclusively on blu’s website. The best-selling flavors such as Gold Leaf, Magnificent Menthol, Polar Mint, Cherry Crush, and Vivid Vanilla will also be offered for retail sale in a 2.4 nicotine percentage.
my blu device, one USB charging cable, and one liquid pod in the Gold Leaf flavor, will be available for a purchase price of $19.99, with my blu Liquid Pods including two pods for $8.99.
About blu
blu a leader of electronic cigarettes. Launched in 2009 with consumer satisfaction at the heart of everything they do and the ambition to be the best, blu does more than offer high quality vapor products. The brand works carefully to truly satisfy its customers, designing products for the adult consumer in a variety of disposable and rechargeable form factors and flavors. blu is available online and in stores in the four largest vapor markets worldwide: USA, UK, France, Italy.
blu
1100 South Tryon Street,
Suite 300
Charlotte, NC 28203
P: (888) 207-4588
W: www.blu.com
