Petr-All Petroleum introduces loyalty program to 77 Express Mart Convenience Stores across New York, powered by Paytronix.
Petr-All Petroleum Consulting Corp. has launched a Paytronix-powered loyalty program for its Express Mart Convenience Stores. The new Around the Clock Rewards program went live in February with a roll-out to all 77 corporate-owned stores.
A family-owned and operated business created in 1989 by Petr-All Petroleum Consulting Corp., Express Mart has grown to more than 85 corporate and franchise retail outlets throughout New York State, offering an unparalleled, comprehensive list of products to meet guests’ needs. Many Express Mart stores are co-branded outlets that include Dunkin’ Donuts, McDonald’s, Subway, and Tim Horton’s.
Around the Clock Rewards enables guests to join in store or via its mobile app or program website.
“Ultimately Express Mart wants to get to know and serve its customers better, and that’s why we turned to Paytronix for our loyalty program,” said Andrea Waldman, project manager at Petr-All Petroleum/Express Mart Convenience Stores. “We do a lot of things that aren’t typical to our industry, so we needed a loyalty program to match our brand, not your average loyalty. With Paytronix, we have tailored the brand experience to individual customer preferences and buying habits in a way that’s meaningful to members.”
Moving fuel customers inside to the convenience store is a challenge industry wide. The Paytronix platform delivers information to Express Mart that they have never had before. This new way of looking at customer data enables Express Mart to deliver highly-relevant offers that motivate guests to make in-store purchases. The program has also uncovered new opportunities with manufacturers such as M&M Mars, Pepsi, Hershey and Frito Lay, to target relevant, sales-driving offers directly to the customer.
“In this launch period, Express Mart is focused on enrollment and registration, but we can already see our loyalty data by store,” said Ally McConaughy, loyalty & events manager for Petr-All Petroleum/Express Mart. “Paytronix brings us a new way of looking at things by enabling us to visualize enrollment, registration and member purchasing behaviors.”
“Express Mart’s loyalty launch is bringing its customers new ways to engage with the brand, and to earn rewards for their loyalty,” said Michelle Tempesta, head of product for Paytronix. “Express Mart benefits from today’s innovative features to segment users and create more profitable promotions. Moving forward, the platform ensures it will have the technology needed for convenience stores in the future – from mobile ordering to delivery, payment, and more.”
The Express Mart Around the Clock Rewards program includes the following elements:
Loyalty – Drives the customer experience and motivates customers to identify themselves with each visit. Tightly integrated with Express Mart’s Gilbarco Passport POS system, Paytronix Loyalty generates the data to create deeper customer connections and to drive specific targeted behaviors.
Messaging – Simplifies multi-channel messaging for Express Mart with a robust campaign tool and customer loyalty data in one interface. Express Mart can reach customers in the buying decision moment with real-time messages triggered by customer behavior.
Mobile – Ensures that members have the same loyalty experience in store, online or via their phones via the Express Mart-branded Paytronix mobile app. Available on iOS, Android, or Windows, the Around the Clock Rewards app delivers the ultimate convenience to customers, and even lets members choose their own rewards.
Data Insights – Harnesses the full value of guest data by exploring new opportunities for compelling visits and spending. The seasoned Paytronix Data Insights team uncovers actionable insights from Express Mart’s disparate data sources, identifying new ways to influence loyalty members while improving the guest experience.