New Seven Reserve Africa Blend is available now for the same low price as other 7-Eleven coffee varieties.
7-Eleven coffee customers are in for a treat now that the c-store giant is adding a new coffee segment that provide brews from ‘exotic’ locations.
7-Eleven Inc. headed straight to the continent of Africa for the first limited-time coffee available under the company’s new Seven Reserve brand of fresh-brewed premium coffees. Africa is considered the birthplace of one of the world’s most popular beverages.
The Seven Reserve Africa Blend is a 50-50 combination of 100% Rainforest Alliance Certified Arabica beans cultivated on small farms in the countries of Ethiopia and Rwanda.
Seven Reserve Africa Blend coffee is available at participating 7-Eleven stores and is offered at the same low price as all other hot beverages.
“This isn’t just a new coffee flavor for 7-Eleven, it’s an entirely new segment of our business, in which we will be introducing coffees originating from exotic locales specifically known for producing the finest coffees,” said Shawn Barnes, 7-Eleven senior category manager for hot beverages.
“Seven Reserve targets serious coffee-drinkers who are looking for a richer, more intense coffee flavor, but that’s just part of the equation,” he added. “We know our customers also care about coffee crops that are responsibly grown and sourced directly from small farms.”
Africa Blend is 7-Eleven stores’ first duo-Arabica coffee to carry the Rainforest Alliance Certified seal. Since 2016, 7-Eleven has introduced four Rainforest Alliance Certified coffees – Nicaragua, Mexico, Peruvian and Colombian, all responsibly grown. Single-origin 100% Colombian Rainforest Alliance Certified coffee is now a permanent offering and top-seller on the hot beverage bar.
The Rainforest Alliance is an international nonprofit organization that seeks to conserve biodiversity and ensure sustainable livelihoods. Carrying the Rainforest Alliance Certified seal with the little green frog means the 100% Arabica beans are sourced from coffee-growers whose farms are required to meet strict standards designed to protect the environment, conserve wildlife and promote the well-being of local communities.
