Campaign aims to support schools and local communities.
Circle K convenience stores invite communities across the U.S. and Canada to make a meaningful contribution to local schools by simply fueling up at specially marked Circle K fuel pumps as part of its “Fueling Our Schools” campaign.
One cent of every gallon (.25 cents of every liter) of fuel sold at specially-marked pumps will be donated to a participating school (up to $2,000 per school, per year). Schools will use their donations to address areas of need, such as technology, resources, teacher incentives and more.
To kick off the 2018 campaign, stores will hold a special Fuel Up Night on April 19, donating 10 cents per gallon (2.5 cents per liter) of fuel sold at all participating locations. Circle K launched this unique initiative following the convenience retailer’s transformation to its new, global Circle K brand in 2015.
To date, the Fueling Our Schools campaign has raised nearly $900,000 for local schools. More than 350 Circle K stores across North America participated in the fundraising campaign in 2017.
“Circle K is passionate about giving back to the neighborhoods where we work and live,” said Jeff Burrell, vice president of global fuels. “Through this unique fundraising program, we are helping to address critical needs and enabling educators to make a difference in the classroom and beyond.”