First 200 attendees with SmartPay Check-Link mobile app to gain $10 in free fuel.
Cumberland Farms is hosting a “Pump My Ride” event at its Palm Bay, Fla. store located at 105 Malabar Road NE.
The event will take place on Thursday, April 26 from 8 a.m.-10 a.m. on a first come, first served basis, during which the retailer will gift the first 200 SmartPay Check-Link mobile app users with $10 in free gasoline.
Current SmartPay members who have the app downloaded on their smartphones are eligible to receive free gas, and those who have a physical card or have yet to enroll, still have time to download the SmartPay app via the App Store or Google Play.
“We look forward to gifting our customers with $10 worth of free gas at our third gas giveaway in Florida,” said David Heilbronner, director of brand strategy and advertising at Cumberland Farms. “Our SmartPay mobile app saves customers 10-cents on every gallon of gas and earns rewards on in-store purchases. To date, SmartPay has saved our loyal customers over $95 million on fuel purchases. We are grateful for their continued support and want to show our appreciation by helping to fill up their tanks.”
SmartPay saves customers 10 cents, every day, on every gallon of gas purchased at all Cumberland Farms retail locations that sell gas. Free to join and free to use, SmartPay mobile app users can earn their way to free, select in-store menu items, such as pizza and breakfast sandwiches via Clubs that reward users with a free menu item for every ten items purchased. In addition, customers earn a free coffee, fountain drink or bottled water for every 50 gallons of fuel purchased.
A ribbon-cutting event will also be held at the Palm Bay location from 3 p.m.-4 p.m. on April 26 to celebrate the official grand opening of the store. The celebration will kick off a month-long fundraiser, which will benefit local community partner Christa McAuliffe Elementary Parent Teacher Organization. During the month-long fundraiser, 10 cents from every dispensed beverage purchased at the next generation location will be donated directly to the organization.
Cumberland Farms currently owns and operates almost 50 stores throughout the state of Florida, and is continuing to transform its stores by bringing a new look and feel to all of its nearly 600 retail locations. In addition to new architectural features and a modernized layout, the store in Palm Bay offers several new food and beverage options, including smoothies, frozen espresso, and milkshakes – as well as specialty coffee drinks like espresso, cappuccino and lattes. The expanded food menu features a variety of specialty items, including ciabatta sandwiches, frittatas, melts, and macaroni & cheese, all of which can be ordered quickly and easily on self-service ordering terminals. The store also boasts the following features:
4,928 gross square footage
Indoor high-top counters with stool seating
Kiosk ordering terminals
6 fueling pumps
31 parking spaces
