Joins forces with Southwest Airlines, La Quinta Inns & Suites and the Arbor Day Foundation.

Marathon Petroleum Company LP (MPC) announced that the Marathon brand is collaborating with Southwest Airlines, La Quinta Inns & Suites, the Arbor Day Foundation and Marathon’s own My CentsOff fuel savings program to launch a unique rewards program for its brand network featuring these partners.

The new rewards program, titled “MakeItCount,” offers consumers the opportunity to earn points for their purchases of both fuel and featured non-fuel items at participating Marathon branded stations.

MakeItCount members will earn points directly in their choice of Southwest Airlines Rapid Rewards, La Quinta Returns, Sustain tree planting program in partnership with the Arbor Day Foundation, or the My CentsOff fuel savings program. The MakeItCount program will also support achievement-based rewards, based on member purchase activity at participating Marathon branded stations, in the form of bonus partner points or fuel discounts.

To enroll, consumers may text “Join” to 40244, download the MakeItCount app, or go through the MakeItCount website (http://www.makeitcount.com), and then simply pick a rewards partner and start earning points. Program members can change their partner choice at any time. To make it as easy as possible, no program cards are needed; members just enter 11+ their registered phone number with every purchase.

“This rewards program and our partnerships create a unique loyalty offering that our customers have been anticipating and brings added value to the Marathon brand,” stated William McCleave, Marathon Brand director. “We believe MakeItCount offers consumers an ideal mix of choices, and as a result of the program structure, is differentiated from other major oil brand programs.”