Heineken is bringing back the CoolerPack, an engineered 18-pack cardboard packaging innovation that allows consumers to chill their Heineken by simply removing the top to the case and adding ice, bringing convenience and occasion-based purchase choice to beer drinkers everywhere. Designed to pop open the top, fill the pack with ice, and enjoy a cold Heineken, the CoolerPack will keep consumers cool in the heat all summer long, driving incremental sales and profits for retailers who stock and display the innovative item. With display presence in high traffic areas of the store, retailers will drive trail of the CoolerPack and can maximize volume and profit by cross-merchandising with ice for convenience shopping. The CoolerPack will be available in stores starting May 1, 2018.
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