Rold Gold, the flagship pretzel brand from PepsiCo’s Frito-Lay division, has introduced Flamin’ Hot Thin Crisps. The crispy texture of Rold Gold Thin Crisps now with the added flavor of Flamin’ Hot—the same flavor popularized by Flamin’ Hot Cheetos—is perfect for pretzel fans looking for an added layer of heat. The newest flavor coincides with Rold Gold’s new partnership with the National Hockey League (NHL) for a multi-year deal as The Official Snack of the NHL. Rold Gold will advertise in NHL arenas during various NHL games, activate consumer events around the NHL jewel events and eventually include the NHL Shield on Rold Gold packaging, offering prizing to consumers. Rold Gold Flamin’ Hot Thin Crisps are available now at retailers nationwide for a suggested retail price of $3.29 for an 8.75-ounce bag.
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