Blake’s Hard Cider, a craft hard cider brand in the Midwest, is introducing an inspired beverage concept that is equal parts refreshing and meaningful – with a sizable portion of proceeds going to LGBTQ civil rights organization, The Human Rights Campaign (HRC). Blake’s Rainbow Seeker is a specialty cider featuring a semi-sweet blend of Michigan-grown apples infused with real pineapple and a hint of sage. The all-natural, gluten-free cider features a 5.5% ABV and it arrives in stores in May across all 19 states of Blake’s distribution footprint. Customers can find the tropical cider in most Midwest Meijer locations and all Michigan Kroger’s. Proceeds from Rainbow Seeker, the first of Blake’s Kinder Cider Series, will fund a $40,000 direct donation to advance civil rights and equality programs spearheaded by HRC. Rainbow Seeker will be sold in 12-ounce cans in six-pack form and on draft throughout Blake’s distribution network for the duration of the summer. Each six pack has a suggested retail price of $10.99 – $11.99 per with a portion of program proceeds going directly to HRC.
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