Detoxwater, the aloe-infused water brand, has officially launched its sixth SKU, Cryptokiwi. The newest flavor was inspired by Denver Nuggets’ Mason Plumlee – a longtime supporter, ambassador and investor of the brand – whose favorite flavor is kiwi. Cryptokiwi gets its name from the carefully-formulated kiwi flavor (with a hint of cucumber) and from the rise of cryptocurrency, a compelling trend followed closely by the Detoxwater team and Plumlee alike. Cryptokiwi debuted at the Natural Products Expo West in March. Cryptokiwi’s debut kicks off an exciting 2018 for the brand, which has more than doubled its sales in the past year, while its distribution footprint has expanded over 300%. The new flavor is now available nationwide.
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