Four Loko has introduced Four Loko Black, a cryptic name that encourages consumers to determine the latest flavor for themselves. Known for giving their fans the chance to discover and describe new flavors on their own terms, Four Loko Black follows Four Loko Gold as the second mystery flavor in the brand’s Camo can series. The can’s artwork features a black and grey camouflage design with bold, neon green accents. Meant for pre-parties and other celebratory gatherings, Four Loko hopes to encourage a friendly debate among consumers about what the flavor could be. The brand will also be supporting the new product’s launch with several partnerships and events. Four Loko Black is available in 23.5-ounce cans at 14% ABV and has been available nationwide since February.
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